DEALERON / FCA DIGITAL

FCA DIGITAL CERTIFIED PROGRAM

Enroll Now

or call (877) 543-6321

ABOUT THE PROGRAM

WEBSITES + SEO + SEM: UNDER ONE HOOD

WEBSITES

With the highest conversion rates in the industry and 2x faster site loading speed vs competitors, DealerOn's award-winning responsive website platform yields an average 250% increase in leads for FCA dealers coming from any provider.

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SEO

If customers can't find your FCA dealership on Google or other search engines, they'll go somewhere else. Our SEO team has the smarts and skills to get your FCA dealership ranking high in search results — on desktop and locally on mobile.

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DIGITAL ADVERTISING

Need a trackable way of reaching people who are interested in FCA? Need to get more cars in your service bays? DealerOn's digital advertising offers the best search-engine marketing and display advertising in the business to keep customers coming in.

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DEALERON / FCA

AWARD-WINNING WEBSITE PLATFORM

  • 7-time winner: Top-Rated Website Provider (Driving Sales)
  • ·  9 time winner: Website Excellence Award (Digital Dealer)
  • ·  2-time winner: Technology Leadership Award (Dealer Marketing Magazine)
  • ·  2-time winner: Website Award (Automotive Website Awards)

Experience fast, fully-responsive, award-winning websites that get guaranteed results. Whether you're a single rooftop or part of the largest privately-held dealer group in the US, DealerOn's websites provide the top results, fastest load times, and best customer service.

HIGHEST CONVERSION

With an average lead increase of 250% vs. competing website platforms, our website platform has the highest conversion rates in the industry.

TWICE AS FAST AS THE COMPETITION

According to Google, 40% of mobile traffic will abandon a web page if it takes more than three seconds to load. Our beautiful, fully-responsive websites load twwo times faster than our competitors', so you won't lose your customers to dealers faster sites (especially critical on mobile).

RESPONSIVE DESIGNS WITH A GREAT USER EXPERIENCE

Our sites are fully-responsive and designed to promote a great experience on any device.

EXCEPTIONAL CUSTOMER SERVICE

We've got your back with the best support in the industry. Check out our 99% Driving Sales customer satisfaction score and 6 straight Driving Sales Top-Rated Website Provider awards!

PACKAGES & PRICING

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any FCA dealership. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

BASE

$1,899/mo

$849/mo

  • Award Winning Responsive Website Platform
  • Inventory Management
  • Automated Specials
  • Free Third-Party Integrations
  • Advanced SEO Capabilities
  • Google Analytics Reporting Suite
  • Free, Unlimited Exports
  • Call Tracking (4 Departments)
  • Custom SEO Editing Tool

CORE

$2,697/mo

$1,299/mo

  • Award Winning Responsive Website Platform
  • Inventory Management
  • Automated Specials
  • Free Third-Party Integrations
  • Advanced SEO Capabilities
  • Google Analytics Reporting Suite
  • Free, Unlimited Exports
  • Call Tracking (4 Departments)
  • Custom SEO Editing Tool
  • SEO Accelerator Platform
  • Lead Accelerator Coupon
  • Price Drop Alert
  • Website Integrated WordPress Blogging Platform
  • Send to Mobile
  • Schema Local Business
  • Mobile Lead Driver

ELITE

$4,195/mo

$1,999/mo

  • Award Winning Responsive Website Platform
  • Inventory Management
  • Automated Specials
  • Free Third-Party Integrations
  • Advanced SEO Capabilities
  • Google Analytics Reporting Suite
  • Free, Unlimited Exports
  • Call Tracking (4 Departments)
  • Custom SEO Editing Tool
  • SEO Accelerator Platform
  • Lead Accelerator Coupon
  • Price Drop Alert
  • Website Integrated WordPress Blogging Platform
  • Send to Mobile
  • Schema Local Business
  • Mobile Lead Driver
  • Behavioral Targeting System
  • Edmunds Vehicle Review Integration
  • A/B Testing (DealerOn Consulting Included)
  • Integrated Car Story Vehicle Marketing Reports
  • Unlimited Mobile Text Chat
  • Web Presence Optimization & Reporting
  • Geo-Fencing w/Targeted Offers
  • Android Pay / Apple Wallet Coupons
  • Custom Model Pages (Top 4 Models)
  • Choice of Multiple VDP Designs

REAL RESULTS

FROM REAL CUSTOMERS

"DealerOn's focus on data, analytics, and optimizing our digital marketing has provided an enormous increase in leads."

— Brian Williams, VP Marketing, Advertising, and Brand Development, Hendrick Auto Group

AWARD-WINNING SUPPORT

WE'RE HERE TO HELP YOU SUCCEED

At DealerOn, we pride ourselves on delivering world-class, industry-leading customer service to our dealer partners. We have won 6 “Top-Rated Website Provider” awards, and we strive to provide a truly remarkable customer experience to all of our clients.

RESPONSIVE WEBSITES

ONE SITE, ANY DEVICE, BEST FOR SEO

DealerOn’s websites use our Responsive Platform, Chameleon, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using chrysler.com for desktop and mobile instead of using iphone.chrysler.com for mobile phones) improves indexing and consolidates all inbound link value.

Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.

Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.

Future Proof According to Google Analytics, in 2014 the average FCA website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.

A/B SPLIT TESTING

TESTING MAKES PERFECT

DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site with our Elite Website Package.

GOOGLE REPORTING

KNOWLEDGE IS POWER

All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

BEHAVIORAL TARGETING SYSTEM (BTS)

BEHAVIORALLY-DRIVEN, TARGETED OFFERS

BTS is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having BTS on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO's. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.

MOBILE LEAD DRIVER

EFFECTIVE, NON-INTRUSIVE MOBILE COUPON

In 2015, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Mobile lead driver. The mobile lead driver is an effective, non-intrusive way to target potential customers on their mobile devices. With mobile lead driver, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.

DEALERON / FCA

ELITE SEARCH ENGINE OPTIMIZATION

Get more visibility in local searches with Elite Search Engine Optimization. Did you know that Google automatically shows local results for automotive searches? Is your dealership getting all of the traffic it deserves?

Search engine optimization (SEO) helps your site get more visibility in search results so more potential customers can find you. You can't take shortcuts with SEO: it requires significant hands-on experience and hard work. Fortunately, our SEO experts specialize in Local SEO and have a stellar track record of increasing dealer traffic by an average of 43%! Let us do the complicated work so you can focus on what you do best: selling cars.

DEALERON / FCA

DIGITAL ADVERTISING SERVICES

Advertising your FCA dealership is no longer just done through printed material and television commercials, because there’s another place your customers are spending their time. That’s right, the internet.

Whether your customers are on their phones or browsing their computer, they’re connected to the internet and, potentially, to your dealership. With that kind of opportunity ahead of you, where does your dealership even start? That’s easy, with DealerOn’s digital advertising services. DealerOn has the creative genius you need and access to some of the most powerful data in the advertising world, which means we can do the heavy lifting for your dealership.


Our digital advertising services are FCA-certified.

DealerOn is a Premier Google Partner and Bing Partner

Our account execs are well-certified: Google AdWords, Google Analytics, Bing





PACKAGES & PRICING

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any FCA dealership.

BASE

$3,000/mo

  • Google AdWords Certified Account Manager
  • 24/7 Online Reporting
  • Google Analytics Integrated Traffic and Lead Tracking
  • Keyword Level Call Tracking
  • Campaigns for Brand, Region, and New/Used Cars

CORE

$6,000/mo

  • Google AdWords Certified Account Manager
  • 24/7 Online Reporting
  • Google Analytics Integrated Traffic and Lead Tracking
  • Keyword Level Call Tracking
  • Campaigns for Brand, Region, and New/Used Cars
  • Campaigns for Fixed Ops (Service & Parts)
  • Dynamic Retargeting
  • Retargeted Display Ads
  • Custom Banner Ad Creation

ELITE

$10,000/mo

  • Google AdWords Certified Account Manager
  • 24/7 Online Reporting
  • Google Analytics Integrated Traffic and Lead Tracking
  • Keyword Level Call Tracking
  • Campaigns for Brand, Region, and New/Used Cars
  • Campaigns for Fixed Ops (Service & Parts)
  • Dynamic Retargeting
  • Retargeted Display Ads
  • Custom Banner Ad Creation
  • SEM Landing Pages
  • Social Advertising
  • YouTube Advertising (Dealer Provided Creative)

SEARCH ENGINE MARKETING

GET RESULTS, NOT JUST CLICKS

Your pay-per-click efforts need to be driven by data that matters, otherwise you might as well be playing darts while blindfolded. DealerOn’s data-driven strategy means your PPC campaigns are the smartest ones around. By analyzing data about your dealership and the cars your customers are searching for in your dealership’s area, we can get extremely picky when choosing keywords for your PPC campaign. And that’s a good thing.

DISPLAY ADVERTISING

BUILD BRAND AWARENESS FOR YOUR DEALERSHIP

Reach your customers through beautifully-designed, precisely targeted display advertising across Google's huge display advertising network. Connect with consumers while they are researching, engage new customers before they search, and target by demographics, interests, and content.

REMARKETING

FIND YOUR CUSTOMERS JUST LIKE THEY FOUND YOU

Your customers have found your site, but then they clicked away. What should you do? Don't worry, we've got you covered. DealerOn's remarketing strategy takes advantage of all the work that your ads have already done and doesn't let it go to waste. Through dynamic targeting, remarketing lists for search ads, and mobile remarketing, find your customers again after they've clicked off of your site.

TAKE YOUR FCA DEALERSHIP TO THE NEXT LEVEL!

Enroll Now

or call (877) 543-6321